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Saturday, November 12, 2011

Ministering to the Wealthy

Since getting involved with faith-based philanthropy, it has been one of my primary goals to connect worthy causes with willing donors. In one of the workshops that we hosted, we had a presenter from Virginia who was responsible for managing money for wealthy donors. This man captivated our attendees with his unusual and valuable insight. But he made one statement in our seminar that had a profound effect on me. He stated that he felt that we needed to “find ways to minister to the donor.” He went on to give examples of encounters that were shared by wealthy donors. That is when I realized that wealthy donors also have needs besides their philanthropic goals.

Donors need to feel confident that they are investing in an organization that will prove their ability to improve the lives of those who suffer from the problem being
eliminated.
They also need to:
• know that their donations are being given to good stewards.
• feel like their donations are investments that have a lasting positive impact on eliminating a problem.
• feel like their contributions (however small) will be appreciated.
• feel like an organization is not solely dependent upon them to sustain their efforts.

But most of all, I believe that donors need our prayers and encouragement. They need to be viewed as much more than a paycheck. Donors are also partners who have a stake in the success of whatever initiative that they support.

My book called “National Treasures – U.S. Foundations Grants” includes a list of donors who are clearly committed to giving to causes that will make the world better for underprivileged people. In my research, I especially selected those donors that had a history of giving to faith-based causes.

It occurred to me that the donors featured in the National Treasures book are in need of significant prayer covering. After you get the National Treasures-U.S. Foundation Grants book, begin praying for your intended donors immediately. Also pray that you will have favor with them.

You may even send them a letter of appreciation before you send one asking for money. Let them know that you appreciate their concern making the world better through their generosity.

Even if you are turned down at first, continue praying for them and encouraging them. You will be surprised to see how this simple gesture of support can transform a rejection letter into a cheerful gift.

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